>> Hard Times Sundaes | Eat the World NYC

03 January 2016

Hard Times Sundaes


I tried at least three times to visit the Hard Times Sundaes truck on Avenue U in Marine Park over the past two years. All three times the truck was not around, for circumstances unknown to me. They were part of days involving many food options and either beaches or drives further afield, so I never held it against them. I wanted that burger.

The truck has moved to the back parking lot of the old Pfizer Building on Flushing Avenue in South Williamsburg. Finally my chance came in late December, far past the time when you can get a refreshing cup of Italian ice, pictures of which line the bottom of the truck's side. On a side note, are sundaes ever available here?

No matter, this is a burger truck.

And it is a good burger truck. The prices have gone up since the move to Williamsburg, the above single with bacon + cheese cost $7.75. The product is quality, you eat real foods, it does not seem unhealthy like most burgers do. When Pfizer closed its doors in 2008, it started a process of renovations that brought in a lot of creative food industry types, the kind of Brooklyn entrepreneurs known for artisanal goods and such. These people won't just eat any burger.

I asked truck owner Mr. Zurica how he likes the move and he briskly replied: "So far so good." I watched interactions with a few customers before me and noticed the senses of humor shared with his new clients is somewhat different than it probably was on Avenue U. I wonder if this truck is now a fish out of water. The product is certainly good enough to be sold anywhere, but will these new Brooklyn types put up with a guy from south Brooklyn? I hope so, because I will be taking that G train to drop in for a burger as much as I can.

Hard Times Sundaes Menu, Reviews, Photos, Location and Info - Zomato

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